3 ways to measure Product Market Fit on your game
Let me tell you something interesting about the F2P industry. Most of the games are killed. Many companies have 10+ teams creating new prototypes, most of them are executed. I guess you have an idea why... Do you really know the reason behind this…
The 4 Growth Mindsets applied to F2P games
Every game that ranks at the top grossing charts applies this 4 growth mindsets. In case you don't know them, you will learn about the Psychology of successful F2P games if you keep reading. When someone approaches me looking for advice to improve x…
The psychology to increase the revenue of a video game
I am sure that you have been thinking about how big companies improve their revenue. You want to know how to improve the metrics of a top game, right? Today I will show you how, with one of the biggest hits of Gameloft, Dungeon Hunter 5. The truth is…
Guide to Programmatic Advertising Part 2
I am sure that you are excited to know more about programmatic advertising. I recommend you to read Part 1 before continue reading. In this second part, I am going to talk about some key components that you must know regards programmatic advertising…